A history of Lodi winegrowing, part 2
Turn of the century rise of Lodi wineries and growers’ cooperatives
In 1900 Urgon Winery was founded by an enterprising German emigrant named Adolph Bauer, who recognized the need for a wine production facility at a time, during the late 1890s, when many Lodi farmers were transitioning from watermelons to grapes. With the help of his partner John Guggolz, Bauer established the first independent facility for wine and brandy production in the Lodi region. Prior to that, Lodi growers were forced to sell most of their grapes to El Pinal Winery – later re-incorporated as George West and Son Winery – located further south in Stockton.
Urgon Winery reportedly paid growers as much as $22-$23 per ton for their grapes; operating out of two facilities – one at Stockton and Pine Streets in the town of Lodi, and the other a mile north of Lodi, in present-day Acampo (along Woodbridge Rd.). Not to be undone, however, George West and Son Winery acquired Bauer and Guggolz’s two wineries in 1904, and grape prices dropped back down to as low as $3.50 per ton.
In response to the West family’s aggressive actions, Lodi growers began to establish their own cooperative wineries; following a European blueprint that had worked particularly well in Germany, where growers sell grapes to their own jointly owned winery, producing products either marketed under their own brands or sold to other wineries (or often, both). The first such Lodi co-op, the Woodbridge Vineyard Association, broke ground in 1905. By 1907 the list of Lodi area wineries grew with the addition of Mokelumne Winery, operated by a co-op called Community Grape Corporation; and in 1908, they were joined by Farmers Mutual Winery, established in present-day Victor (just east of Lodi).
The West family remained competitive during the early 1900s, establishing six receiving stations in the Lodi area as West Winery Co. But the Wests’ operations would not survive the Prohibition years between 1919 and 1933; and so today, all that is left of the wine grape pioneering family’s first El Pinal Winery are remnants of the name: on the site of the original winery – located on the east side of Stockton's West Lane (named for George West) at Alpine Ave., along the Southern Pacific Railroad tracks – is an industrial district known today as El Pinal Industrial Park. (For more on El Pinal Winery, please see A History of Lodi winegrowing, part 1)
Prohibition's unexpected bounty
It would seem that Prohibition – technically banning the consumption of alcoholic beverages in the U.S. – should have spelled the death of the American wine grape industry, and force growers to focus on table grapes or other agricultural products.
But in fact, most of Lodi's wine grape growers made out like bandits during Prohibition, thanks to one provision in the Volstead Act of 1919 called Section 29: allowing the head of every household to produce up to 200 gallons of wine (or any other fermented fruit juice) per year for their own consumption. Overnight, countless Americans across the country suddenly became their own winemakers.
And so the business of growing wine grapes for wineries or co-ops in Lodi changed into the business of growing and shipping grapes to consumers across the country. The wine grape industry expanded during Prohibition; calling for the planting of more Zinfandel, as well as grapes such as sturdy, thick skinned Alicante Bouschet (which traveled particularly well on freight trains going all the way to New York's Grand Central Station), and the sweetly perfumed Muscat of Alexandria.
Once the Volstead Act was repealed in 1933, and regular commercial wine production could resume, Lodi’s grower-cooperatives began to expand further. The Wine Growers Guild, for instance, would morph into Guild Winery, which by the 1960s would become the largest co-op winery in the world, specializing in fortified, sweet "dessert" style wines such as Sherry and Port, as well as inexpensive, plastic stoppered "champagne." Other companies, such as Roma Wine Co. and East Side Winery, became known for their brandy and vermouth: all requiring grapes for production, although not necessarily the highest quality grapes (table grapes such as Flame Tokay and Thompson Seedless, for instance, were used extensively even up until the 1970s).
Dawn of a "Golden Age"
- Convincing his father, Cesare Mondavi – a Lodi businessman who entered the grape industry during the early ’20s as a grape packer – to buy Napa Valley's Charles Krug Winery in 1943 (which would eventually lead to the founding of the groundbreaking Robert Mondavi Winery in 1966).
- Founding Lodi's Woodbridge Winery (now called Woodbridge by Robert Mondavi) in 1979, which would introduce state-of-the-art winemaking and contribute enormously to the mindset of higher quality winegrowing (as opposed to large volume grape growing) to the region.
- Coining the expression “The Golden Age of California Wine,” in reference to the period of transition, during the late 1960s and early 1970s, when consumer preferences evolved from fortified dessert wines and "jug" wines to higher quality varietal wines.
This "Golden Age" – sparked by energetic visionaries like Mondavi and the groundswell of consumer interest in higher quality table wines – was also what finally pushed Lodi growers to transition from bulk wine production; and to take fuller advantage of the region's natural environment, which has always been conducive to an enormous range of top quality wine grapes – from Zinfandel, Chardonnay and Cabernet Sauvignon, to Albariño, Tempranillo, Teroldego and Zweigelt.
There have been hiccups of several sorts. For instance: Zinfandel, one of the enduring heritage grapes, was utilized primarily to produce mildly sweet White Zinfandel during the 1980s and 1990s. Although, on one hand, the White Zinfandel craze helped preserve many of the older plantings (keeping growers from pulling out all the old vines in favor of popular "new" varieties, such as Chardonnay or Merlot), it did not exactly enhance Lodi's reputation as a wine region of quality.
Yet on the other hand, when the Lodi Winegrape Commission was founded in 1991 as a self-imposed consortium of growers (over 750 of them) and wineries (now nearing 90 total) dedicated to the promotion and improvement of the Lodi grape growing industry, old vine Zinfandel was one of the readily identifiable varietals that the entire region could hang its hat on. Since then, Lodi growers and wineries have learned to hang its hat on numerous other wine grapes, in lockstep with the market's steadily growing thirst for more variety, and finer wines.
Along the way a number of other major strides have been made. For one: simply establishing the name "Lodi" as a symbol of wine quality – even prestige, to a growing number of wine lovers. This did not happen overnight: it has taken over 20 years of collective effort, beginning with convincing wineries to put "Lodi" on labels, and then getting them to improve the quality of their wines.
Other major strides include the fact that Lodi's growers have essentially written the "book" on sustainable viticulture, the Lodi Rules for Sustainable Winegrowing: a third party certified program introduced to the industry in 2005, which has become the blueprint for sustainable programs throughout the United States.
Today's Lodi: making things happen where it counts (in vineyards)
Perhaps the least understood, yet probably most significant, step taken by Lodi's growers in recent years has been the establishment, in 2006, of seven official sub-regions (i.e. American Viticultural Areas), including the historic Mokelumne River AVA. Why bother to add a Cosumnes River, Jahant, Alta Mesa, Sloughhouse, Borden Ranch and Clements Hills AVA as well? Simple reason: because all the highest quality wines in the world are associated with vineyard sources, not just grapes, brands or producers.
Wine is an agricultural product. Meaning, as important as winemakers may be, the world's most distinctive wines are grown in dirt and impacted primarily by the elements; not cooked up in laboratories or Mad Men brainstorming sessions. The finest wines are associated with identifiable places contributing directly to the sensory qualities of wines.
Most consumers and even professionals in the wine trade may not fully understand Lodi's seven sub-appellations. But it matters a great deal to growers and winemakers who are doing the work; and it is the intellectual quality of that work that makes a difference in actual wines, and can transform a region's reputation. In our case: establishing the significance of Lodi as a place of origin on a label.
Just as Mokelumne River is associated with a remarkably uniform, flatter, lower elevation sandy loam terroir, Clements Hills is identified by its contrasting rolling hills of gravelly clay. Borden Ranch has even higher elevation clay slopes laden with gravel or even boulders. Jahant has the pinkish clay-sandy-loam in the classic San Joaquin soil series (California’s official state soil, as it were). There are wide ranging slopes in Sloughhouse that are replete with chunky to humongous river rocks; Cosumnes River is uniquely alluvial and continuously windswept by Delta breezes; and Alta Mesa has its own series of gravelly clay loams on a plateau of moderate height.
Today, there are just over 113,000 acres of vineyards planted in the entire Lodi AVA – far more than any other AVA in the U.S. Virtually all of it is premium wine grapes: classic European Vitis vinifera, not table grapes or raisin crops.
While the historic heart and soul is still the Mokelumne River, most of the recent plantings – going into the ground between the 1980s and the past 10 years – are actually in the lesser known, outer-lying AVAs. Lodi is in expansion mode, and its success hinges on how well this is done.
Today's Lodi winegrowers are doing just fine, thank you – particularly the many families who have been farming here in the Delta since the 1850s, the turn of the century, or since the second World War. These growers, leading the charge, may be able to define themselves by their long history; but they are also distinguishing themselves by the way they plan for the long term.
Just as their pioneering ancestors did, these growers and vintners are not leaving things to chance. If, for many consumers, trade or media, "Lodi" still does not quite equate to highest quality wine, they are forcing the issue by growing and producing for highest quality – or at the very least, wines that are innovative, of compelling value, or unique to Lodi – while drawing attention to the natural conditions that allow this to happen.
There are many other regions in the U.S. and elsewhere that are making significant advances. The world's finest wines will always be defined by how true they are to their origins, and many, many regions are capable of fulfilling that.
Ultimately, the best Lodi wines will always be grown in Lodi, just as the best Napa Valley wines hail from Napa Valley, and the best French wines come from France. The important thing is that Lodi's growers are carving a distinctive niche of their own; one that is to be respected, once clarified and expanded upon.
If anything, Lodi is making these things happen – not waiting around for it to come around by itself. In that sense, a true self-fulfilling history.
Also see: A history of Lodi wine growing, part 1