MEET OUR PEOPLE
Bruce Fry
Mohr-Fry Ranches / Grower & VP Of Operations
HOW MANY YEARS HAVE YOU AND YOUR FAMILY BEEN FARMING WINEGRAPES?
My family has been farming since 1855; winegrapes since 1965. I have been farming all my life and for my family for 25 years.
HOW MANY ACRES DO YOU FARM AND WHICH VARIETIES DO YOU GROW?
We farm 600 acres of Alicante Bouschet, Cabernet Sauvignon, Chardonnay, Malbec, Merlot, Petite Sirah, Pinot Gris, Pinot Noir, Sangiovese, Sauvignon Blanc, Viognier, and Zinfandel.
I FARM BECAUSE…
It’s what I love to do. Farming is a way of life. Day in and day out, you deal with Mother Nature, reacting to her as best you know how. Each day is different with its own challenges to solve. These challenges, however, is what makes it enjoyable. One of the best things about farming is being able to see how your daily actions in the vineyard translate throughout the growing season to harvest.
WHAT IS THE MOST DIFFICULT ASPECT OF FARMING GRAPES?
Being compliant with county, state, and federal regulations – existing and new!
WHO HAS BEEN THE MOST INFLUENTIAL MENTOR IN YOUR CAREER? WHY?
Easiest question ever – my dad. He is a visionary and a marketing genius, too. He’s never been afraid to experiment.
WHAT WOULD PEOPLE BE SURPRISED TO KNOW ABOUT YOU?
I showed horses [western pleasure] for 10 years and won Cow Palace in 1989.
DO YOU HAVE ANY IRRATIONAL FEARS OR SUPERSTITIONS AS THEY RELATE TO YOUR JOB?
I’m afraid of snakes.
IF YOU HAD TO CHOOSE ANOTHER CAREER OR START OVER, WHAT WOULD YOU DO?
I’d be a weatherman. You can be wrong every day and still have a job.
Pictured: Bruce Fry and father, Jerry Fry
