To serve the common interests
of all Lodi-Woodbridge Crush District 11 winegrape producers and to enhance the
profitability of winegrape production through promotion, research, and
education.
Objectives
- Raise awareness of the
Lodi - Woodbridge winegrape production region among "influentials" -- the wine
trade, the press and consumers.
- Enhance recognition of the
Lodi - Woodbridge region through expanded use of the Lodi appellation on wine
labels, by facilitating development of wineries in the district, and by
supporting wine oriented tourism.
- Provide growers with
information, materials, education and strategies directed at profit
improvement.
- Facilitate two/way
communication among growers and vintners concerning characteristics of quality
which enhance value of grapes and wine:
- Create opportunities for
Lodi/Woodbridge growers to supply vintners serving higher retail price
segments, improving the relative value of their grapes in the California
market.
- Conduct a proactive
viticultural research program to maintain Lodi-Woodbridge technological
leadership in the winegrape industry.
- Identify and encourage
implementation of environmentally benign and economically viable pest, weed,
disease, and cultural strategies through the district-wide IPM
program.
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